Мilicа Sliјеpčеvić, Ph.D.
Name: Prof. Dr. Milica Slijepčević
Nationality: Serbian
Email: milica.slijepcevic@metropolitan.ac.rs: office@flou.rs; milicaslijepcevic27@gmail.com
EU Expert Registration No: EX20224D1018951
Experience in Peer Reviews or Evaluations (outside the Commission): I have extensive experience in academic evaluation and peer review. I have reviewed five books in the field of management, two scientific monographs, and more than a dozen peer-reviewed scientific papers. My expertise covers topics such as corporate social responsibility, human resource management, digital marketing, social media, intercultural business communication, innovation in education and creative industries, and gender equality. I regularly contribute to scientific journals and participate in expert committees, with a strong focus on quality assurance, transparency, gender-sensitive perspectives, and relevance to contemporary societal challenges.
In addition to academic evaluations, I have been actively engaged in policy development and strategic evaluation at the national level. As an expert in media cooperation, I contributed to the drafting of the Media Strategy of the Republic of Serbia, focusing on transparency, freedom of expression, and public interest media. Furthermore, I hold a leadership position in the political sphere as President of the Women’s Forum within the Social Democratic Party of Serbia, where I advocate for gender equality, social justice, and inclusive policymaking. These roles reflect my commitment to democratic values and active civic participation aligned with EU principles.
Experience Related to Innovation Projects: I conceptualized and successfully implemented the original initiative FEBS Master Class (Flow Education and Business Synergy), designed to bridge the gap between academia and the business sector. As the project leader, I organized 10 high-impact events that engaged nearly 1,000 participants, fostering dialogue, innovation, and cross-sector collaboration in the fields of education, entrepreneurship, and digital transformation.
In addition, I am the author and founder of the innovative project Metropolitan Fashion Day – an educational and promotional platform that has evolved over eight years into an international initiative connecting universities and creative professionals from multiple countries. The project supports young talent, strengthens international academic cooperation, and promotes sustainability, inclusion, and gender equality in the fashion and creative industries. It continues to expand its reach and impact through strategic partnerships, mobility, and knowledge exchange aligned with the core values of the European Union.
Experience in Valuing Companies: I introduced non-financial reporting practices at Dunav Insurance Company, contributing to the institutionalization of sustainability, social responsibility, and corporate transparency. Through this process, I supported the evaluation of non-financial value creation and impact assessment in the economy, particularly in relation to environmental, social, and governance (ESG) factors. My expertise includes evaluating project relevance, stakeholder engagement, and performance indicators aligned with EU priorities such as sustainability, inclusion, and social impact.
Experience in Industrial Sector: I have 20 years of professional experience in the insurance sector, including leadership roles in strategic communication and corporate responsibility. I spent over 15 years working in the media industry, where I specialized in media planning, audience engagement, and intercultural communication. I have more than 10 years of involvement in the fashion and creative industries, with a strong focus on innovation, sustainability, and education. Additionally, I have 10 years of experience collaborating with the public sector on capacity building and policy-oriented projects.
Across all sectors, I have authored and implemented strategies in digital marketing, social media marketing, internal communication, corporate social responsibility (CSR), and environmental protection. My work integrates EU values such as sustainability, gender equality, inclusion, and digital transformation, with a strong emphasis on stakeholder engagement and long-term impact.
Special awards and honors:
- 2024: Prize for innovative contribution in a scientific and professional book, 7th Book Festival, Belgrade
- 2024: Gold Medal for Quality in Digital Marketing for 10 years of collaboration with the FoNet Agency
- 2021: Charter of Contribution to the Development of Metropolitan University Belgrade
- 2018–2016: Awards for contributions to the development of Metropolitan University
- 2004: Golden Charter for the best global CSR campaign „Give blood, but not to mosquitoes“ by Johnson Wax
- 2003: Recognition from the Blood Transfusion Institute and Red Cross of Serbia for public campaign and donation efforts
Languages:
- English: C1 Advanced
- Serbian: Native
Fields of Expertise (Keywords): Digital marketing; Social media; CSR; Human resource management; Intercultural communication; Innovation in education; Creative industries; Gender equality; Media cooperation; Environmental sustainability; ESG reporting; Public sector collaboration; EU project evaluation; Strategic communication; Capacity building
2020 – to date: Associate Professor at the Faculty of Management – Business and Marketing module and at the Faculty of Digital Arts – Fashion Design module, Metropolitan University in Belgrade.
2015 – 2020. Assistant Professor at the Faculty of Management – Business and Marketing module and at the Faculty of Digital Arts – Fashion Design module, Metropolitan University in Belgrade.
Teaches digital advertising; integrated marketing communications, strategic marketing, fashion marketing; marketing in culture; human resource management.
2005 – to date: – PR manager; director of the Public Relations Division; Corporate Communications Manager, Digital and Corporate Communications Manager at Dunav Insurance Company j.s.c.
2015 – to date: Founder and director of the Flou Communications Center. www.flou.rs.
1991-2005. Worked at the Blood Transfusion Institute of Serbia as the Head of the Division for voluntary blood donors motivation and organization. She has achieved great results with her team for which she received awards.
1990-1991. TV journalist and Producer at the TV StudioB.
Author of FEBS Master Class Programme (Flou Education and Business Synergy).
She is the author of three books: Modni marketing (Fashion Marketing) 2016, HERAedu and a new book, revised edition Modni marketing, savremene tendencije (Fashion Marketing, contemporary trends) and Neuromarketing, izazovi i trendovi, HERAEdu, Bepgrad 2022 (autori Milica Slijepčević, Nevenka Popovic Šević, Ivana Radojević).
She is the author of numerous professional and scientific papers in the field of her work.
Participation in projects:
2025 – present: Lecturer at the Faculty of Design, Ljubljana, Slovenia, within the Erasmus+ program.
2024–present: Member of IPRA and the AI IPRA Chapter.
2021–2023: Lecturer in Master’s studies at the Institute of Communication Studies, Skopje, North Macedonia.
2018 – prezent: member of the international portal evaluation jury organized by Media Daily from Croatia
2018: realization of 2 projects in the field of culture: „Levante Rose“ and „Serbian Diva“ (www.flou.rs)
2015 – present: participated in media projects as an associate of FoNet Agency (“European Road’; “No Gloves“, „Press Extra“, „Pressek“, etc.)
2018: Training program for Java developers, as a member of the Metropolitan University lecturers’ team for the soft skills field, UNDP and the Government of the Republic of Serbia.
2016 – to date: Business Skills School: educating and coaching young unemployed people in modern business skills, career development and soft skills.
- Faculty of Technical Sciences, University of Novi Sad (Ph.D.)
Thesis: „Contemporary model of integrated corporate communications“
Received Master’s degree from the Faculty of Organizational Sciences in Belgrade, and graduated from the Faculty of Political Science, University of Belgrade.
She has participated in numerous national and international conferences.
She was a DSOJ jury member on several occasions. She has extensive experience in the field of communications, marketing. She has extensive experience in working with the media.
She is a member of the Court of Honor of the Public Relations Society of Serbia for three terms.
She is a member of numerous domestic and foreign professional organizations.
She is dedicated to professional development, self-development, continuous work and education.
LinkedIn profile: https://www.linkedin.com/in/prof-dr-milica-slijepcevic-932a64a1/?originalSubdomain=rs
Facebook profile: https://www.facebook.com/milica.slijepcevic.92
Instagram: @slijepcevicmilica
X: mslijepcevic1
